Iterative Design: Dropleaf
UI/UX Project
Dropleaf is a startup that we discovered through the YCombinator 2017 program. Their idea is to provide a monthly subscription service for independent video games - describing themselves as the "Netflix for indie video games". Our group was interested in the startup idea, and we decided to design and prototype an interface for Dropleaf, using only their description given to YCombinator.
Design Process
Our designs focused on ease of use and navigation. Initial user testing and class feedback revealed that our clear layout and boundaries improved the ease of learning and memorability. We were also praised for our intuitive grouping of content.
Through professional user tests, we realized that we had good navigation cues, and moving from page to page was intuitive. However, our categorization required improvement, and some users demonstrated difficulty locating specific content on the app.
Click to test our high fidelity prototype!
Conclusion
This was our first time working with a professional user testing service, and we enjoyed receiving feedback on how external users responded to our design. Even though the in-class critiques gave us some useful feedback based on usability and other design principles, the user testing allowed us to better analyze how users interacted with our product and what their mental models were. This allowed us to see that certain features were confusing to users; something we would have never realized without having users interact with our site, since we’ve been working on this design for so long.
More Projects
